president obama announcing it. >> obama: tell members of commerce what a $2,000 tax hike would mean to you. call your members of congress. write them an e-mail. post it on their facebook walls. you can tweet it. using the hash tag my 2k. not y2k. [ laughter ] my 2k. >> we figured that would make it easier to remember. >> bill: my 2k. we're tweeting it out ourselves. you should use it. we've got a photo up on the web site of the white house briefing yesterday. where jay carney had a screen in back of him with that hash tag my2k. use it today. and you know, $2,000 for most americans is a good chunk of change. extra money in the pocket. particularly right now at the holidays but i mean this will kick in next year. but that's $2,000 as the president said yesterday, you can use to buy clothes for the kids, put food on the table to maybe extend your vacation a little bit. at this time, there was a baby that cried in the crowd yesterday and he said you can use that to buy diapers for the baby. picture up right on it. >> $2,000 is a lot of money. >> bill: for most americans. for the koch broth